In close collaboration with Klarnas’s in-house team, we developed the conceptual story, messaging structure and campaign copy for the #getwhatyoulove campaign. We explored different activation ideas, and managed the ring production.
On February 9th, it was announced that Bea Åkerlund had designed a limited edition ring collection to give tradition the finger. The collection, consisting of “The Knight’s Finger” and “Unification” was exclusively launched at Hypebeast's HBX.
Five days later, on Valentine’s Day, Lady Gaga joined in – and the rest is history.