Montrose by Carnegie

Carnegie was founded in 1803 and has during its over 200 year history grown to become one of the leading investment banks in Sweden. With a history of building knowledge around investing, they had set out to create a new digital investment platform, aimed at investors in the know.

We worked extensively with the Carnegie team to develop the new name – Montrose – stemming from the town that David Carnegie traveled from to reach the shores of Sweden before founding Carnegie. The name, along with a brand platform and a full brand identity was created, tailored to reach a discerning target audience. The brand identity was also specifically tailored to work in designing the full digital experience, which was designed together with the team at Carnegie. All the things you wished you could have in a digital investing platform, now you can.