Montrose by Carnegie

Carnegie was founded in 1803 and has during its over 200 year history grown to become one of the leading investment banks in Sweden. With a history of building knowledge around investing, they had set out to create a new digital investment platform, aimed at investors in the know.

Say hello to Montrose. Stemming from the same heritage as Carnegie – the new name Montrose was found in the city David Carnegie traveled from to reach the shores of Sweden before founding the Carnegie company in 1803. Besides the kinship between Carnegie and Montrose, the new brand also evolves using Carnegie’s distinctive brand colors, and builds upon it with a fresh take on complementary colors, the choice of a more current typeface and an imagery adding texture to the brand. In the end creating a brand that is appealing to a highly discerning consumer.

All the things you wished you could do in a digital investing platform, now you can.

• Brand Concept
• Naming
• Brand Identity
• Service Design