Scania
Virtual meets reality to bring ProDriver to life.
Background
Scania is launching ProDriver – their first global digital coaching service that helps drivers improve fuel efficiency, refine skills, and drive more sustainably. Integrated into the Scania Driver App, available for all global markets, ProDriver uses gamification to turn every mile into a learning experience, empowering drivers and fleets to boost performance while cutting emissions.
Solution
We created Master the Road, a content series that brings ProDriver to life. Partnering with top gaming streamers Jimmy Broadbent and Steve “SuperGT” Alvarez, we turned their journey from simulation to real-world trucking into an engaging experience. With bold visuals and dynamic storytelling, we made every mile, challenge and win part of a larger journey, blending entertainment and brand storytelling to inspire smarter and more sustainable driving.
The Launch
To launch the campaign we created a film to introduce the concept of "Driving Gamified", drawing inspiration from the dynamic style of gaming trailers, connecting the real world with the virtual world.
The Content series
To really show how ProDriver can lead to better and more efficient driving, we put sim-racers and YouTube personalities Jimmy Broadbent and Steve "SuperGT" Alvarez Brown to the test. They are pros at driving virtual vehicles, but could they use the challenges in the ProDriver service to bring their skills onto the real road?
The Long Tail
To give each market assets that were relevant to their maturity and market situation we created a number of assets, built on the main theme and look and feel. This included event design, press assets and digital assets all through the funnel, among other things.
Get in touch?
If you want to work with us or have us work for you, we’re always up for a chat and a coffee.
Contact
hello@okto.co
+46 8121 355 81
Visit
Sankt Eriksgatan 46A
112 34, Stockholm
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