Sweden for UNHCR
Blue key. A unifying symbol of hope.

Background
Sweden for UNHCR is the local fund-raising organization for UNHCR, the official UN Refugee Agency. This gives Sweden for UNHCR a unique position. The world’s refugees are our responsibility.
To better help the world's refugees, we created a communication strategy and concept to further strengthen the UNHCR’s brand on the Swedish market.
Solution
Given challenges with knowledge and preference as well as a visual expression and name that is often confused with other UN-Organisations, we found a great need for a clear visual carrier as a symbol of the modern movement we intend to create. A symbol unifying UNHCR’s donors with a clear compassionate stand for a committed global force that makes a difference. The blue key.



Get in touch.
If you want to work with us or have us work for you, we’re always up for a chat and a coffee.
Contact
hello@okto.co
+46 8121 355 81
Visit
Sankt Eriksgatan 46A
112 34, Stockholm
Park here