Sweden for UNHCR

Blue key. A unifying symbol of hope.


Sweden for UNHCR is the local fund-raising organization for UNHCR, the official UN Refugee Agency. This gives Sweden for UNHCR a unique position. The world’s refugees are our responsibility.

To better help the world's refugees, we created a communication strategy and concept to further strengthen the UNHCR’s brand on the Swedish market.


Given challenges with knowledge and preference as well as a visual expression and name that is often confused with other UN-Organisations, we found a great need for a clear visual carrier as a symbol of the modern movement we intend to create. A symbol unifying UNHCR’s donors with a clear compassionate stand for a committed global force that makes a difference. The blue key.

Get in touch.

If you want to work with us or have us work for you, we’re always up for a chat and a coffee.


+46 8121 355 81


Västmannagatan 41
113 25, Stockholm

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