Sweden for UNHCR
Evoking the uncertainty of an undelivered text for Ukrainian refugees.
Background
The escalation of the war in Ukraine has caused civilian casualties and destruction of civilian infrastructure, forcing people to flee their homes seeking safety, protection, and assistance. Millions of families are now being separated.
Solution
Our new communication concept and campaign for Sweden for UNHCR, shows the horrifying situation for the families that have to flee Ukraine, where two words on the mobile screen - Not Delivered – could mean that the worst has happened. Strongly evoking the anguish that can cause a loved one, not knowing the reason for that message failure and fearing the worst.
Watch the full film here ↗
"UNHCR has captured the fear of an undelivered text for those caught up in the Ukrainian war."
– Campaign Magazine
Press
Credits
- Film Director: Mats Udd
- Film Production: Slutet är Nära
- Music: Tousin “Tusse” Chiza - Brevet från Lillan
Get in touch?
If you want to work with us or have us work for you, we’re always up for a chat and a coffee.
Contact
hello@okto.co
+46 8121 355 81
Visit
Sankt Eriksgatan 46A
112 34, Stockholm
Park here