Sweden for UNHCR

Evoking the uncertainty of an undelivered text for Ukrainian refugees.

City mock
Text Gif

Background

The escalation of the war in Ukraine has caused civilian casualties and destruction of civilian infrastructure, forcing people to flee their homes seeking safety, protection, and assistance. Millions of families are now being separated.

Solution

Our new communication concept and campaign for Sweden for UNHCR, shows the horrifying situation for the families that have to flee Ukraine, where two words on the mobile screen - Not Delivered – could mean that the worst has happened. Strongly evoking the anguish that can cause a loved one, not knowing the reason for that message failure and fearing the worst.

Film Image

Watch the full film here↗

mock2
Tusse Mock

Press

Credits

  • Film Director: Mats Udd
  • Film Production: Slutet är Nära
  • Music: Tousin “Tusse” Chiza - Brevet från Lillan

Get in touch.

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Contact

hello@okto.co
+46 8121 355 81

Visit

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112 34, Stockholm
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